Deal Sheet: 2026 4Runner SR5 PT4WD

Toyota of Ashland · Ashland, KY · VIN: JTEVA5BR0T5135865

Negotiation Guide

Opening Offer

$46,021

Fair Price

$47,521

Walk Away Above

$47,854

• Recent buyers paid ~$114 below MSRP
• Sitting 58 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$42,887

Est. Invoice$43,851

Holdback (est.)$964

MSRP (Sticker)$48,188

Asking Price$48,188

Markup$0

Est. Dealer Margin on This Car$5,301

Percentile68% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$319

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$180

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