Deal Sheet: 2026 4Runner TRD Sport PT4WD

Dolan Toyota · Reno, NV · VIN: JTEVA5BR0T5133713

Negotiation Guide

Opening Offer

$51,402

Fair Price

$52,902

Walk Away Above

$53,035

• Recent buyers paid ~$266 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,320

Est. Invoice$48,383

Holdback$1,063

MSRP (Sticker)$53,168

Dealer Add-Ons (DIA)+$1,348

Asking Price$53,168

Markup$0

Dealer Margin on This Car$5,848

Percentile72% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold413

Avg Markup-$266

Median Markup$0

Best Deal-$3,751

Worst Deal+$9,995

% Sold Below MSRP74%

Avg Days to Sell32 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$1,806

Avg Markup (4Runner)+$1,429

% Below MSRP77%

Avg Days to Sell48 days

Avg Sold Markup-$419

Price History

Jun 23, 2026$54,516 → $53,168(-$1,348)

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