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Deal Sheet: 2026 4Runner SR5 PT4WD

Serra Toyota · Birmingham, AL · VIN: JTEVA5BR0T5129886

Negotiation Guide

Opening Offer
$51,251
Fair Price
$52,751
Walk Away Above
$52,804
  • Recent buyers paid ~$107 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,044
Est. Invoice$48,101
Holdback$1,057
MSRP (Sticker)$52,858
Asking Price$53,858
Markup+$1,000
Dealer Margin on This Car$6,814
Percentile90% of inventory is priced lower
Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold2940
Avg Markup-$107
Median Markup$0
Best Deal-$4,860
Worst Deal+$18,468
% Sold Below MSRP72%
Avg Days to Sell28 days

Dealer Profile

Inventory36 vehicles
Avg Markup (All Models)-$743
Avg Markup (4Runner)+$1,000
% Below MSRP56%
Avg Days to Sell23 days
Avg Sold Markup+$678

Price History

May 23, 2026$52,621$54,353(+$1,732)
Jun 9, 2026$54,353$50,964(-$3,389)
Jun 14, 2026$50,964$53,858(+$2,894)