Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD

Ken Ganley Toyota Akron · Akron, OH · VIN: JTEVA5BR0T5125272

Negotiation Guide

Opening Offer

$57,848

Fair Price

$59,348

Walk Away Above

$59,858

• Recent buyers paid ~$400 below MSRP
• Sitting 75 days (avg 37) — extra leverage

Price Breakdown

Est. Dealer Cost$53,728

Est. Invoice$54,935

Holdback$1,207

MSRP (Sticker)$60,368

Asking Price$60,268

Markup-$100

Dealer Margin on This Car$6,540

Percentile24% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold1549

Avg Markup-$400

Median Markup$0

Best Deal-$6,116

Worst Deal+$14,019

% Sold Below MSRP73%

Avg Days to Sell37 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)+$5

Avg Markup (4Runner)+$21

% Below MSRP98%

Avg Days to Sell28 days

Avg Sold Markup-$6

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