Deal Sheet: 2026 4Runner SR5 PT4WD

McGrath Toyota of Iowa City · Iowa City, IA · VIN: JTEVA5BR0T129DA82

Negotiation Guide

Opening Offer

$44,051

Fair Price

$45,551

Walk Away Above

$45,608

• Recent buyers paid ~$114 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,642

Est. Invoice$41,555

Holdback (est.)$913

MSRP (Sticker)$45,665

Asking Price$45,665

Markup$0

Est. Dealer Margin on This Car$5,023

Percentile68% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold3446

Avg Markup-$114

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)-$408

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$345

Price History

Jul 17, 2026$45,815 → $45,665(-$150)

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