Deal Sheet: 2026 4Runner TRD Sport Premium RWD

Ed Morse Delray Toyota · Delray Beach, FL · VIN: JTEVA5AR7T5010945

Negotiation Guide

Opening Offer

$56,944

Fair Price

$58,444

Walk Away Above

$59,334

• Recent buyers paid ~$575 below MSRP
• Sitting 126 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,599

Est. Invoice$54,804

Holdback (est.)$1,204

MSRP (Sticker)$60,224

Asking Price$61,521

Markup+$1,297

Est. Dealer Margin on This Car$7,922

Percentile89% of inventory is priced lower

Days on Lot126 days

What Others Paid (Last 30 Days)

Cars Sold123

Avg Markup-$575

Median Markup$0

Best Deal-$5,493

Worst Deal+$2,725

% Sold Below MSRP67%

Avg Days to Sell41 days

Dealer Profile

Inventory308 vehicles

Avg Markup (All Models)-$543

Avg Markup (4Runner)-$1,025

% Below MSRP65%

Avg Days to Sell20 days

Avg Sold Markup-$17

Price History

Mar 12, 2026$59,453 → $60,224(+$771)

Jun 10, 2026$60,224 → $58,727(-$1,497)

Jun 13, 2026$58,727 → $56,727(-$2,000)

Jun 16, 2026$56,727 → $60,224(+$3,497)

Jun 20, 2026$60,224 → $61,521(+$1,297)

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