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Deal Sheet: 2026 4Runner SR5 RWD
Kings Toyota · Cincinnati, OH · VIN: JTEVA5AR3T5014314
Negotiation Guide
Opening Offer
$43,473
Fair Price
$44,973
Walk Away Above
$45,362
- • Recent buyers paid ~$370 below MSRP
- • Sitting 72 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,719
Est. Invoice$41,634
Holdback$915
MSRP (Sticker)$45,752
Asking Price$45,680
Markup-$72
Dealer Margin on This Car$4,961
Percentile37% of inventory is priced lower
Days on Lot72 days
What Others Paid (Last 30 Days)
Cars Sold730
Avg Markup-$370
Median Markup$0
Best Deal-$5,395
Worst Deal+$18,207
% Sold Below MSRP78%
Avg Days to Sell38 days
Dealer Profile
Inventory420 vehicles
Avg Markup (All Models)-$230
Avg Markup (4Runner)+$448
% Below MSRP43%
Avg Days to Sell28 days
Avg Sold Markup-$289
Price History
May 13, 2026$45,652 → $45,752(+$100)
Jun 10, 2026$45,752 → $46,200(+$448)
Jun 22, 2026$46,200 → $45,680(-$520)
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