Deal Sheet: 2026 Prius XLE FWD

McGovern Toyota of Portsmouth · Portsmouth, NH · VIN: JTDACAAUXT126AX04

Negotiation Guide

Opening Offer

$34,020

Fair Price

$35,520

Walk Away Above

$35,652

• Recent buyers paid ~$264 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,848

Est. Invoice$32,563

Holdback (est.)$716

MSRP (Sticker)$35,784

Asking Price$35,784

Markup$0

Est. Dealer Margin on This Car$3,936

Percentile72% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$264

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP72%

Avg Days to Sell23 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup$0

Price History

Jun 21, 2026$36,199 → $35,784(-$415)

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