Deal Sheet: 2026 Prius XLE FWD

Toyota of Lancaster · Lancaster, CA · VIN: JTDACAAU7T3071976

Negotiation Guide

Opening Offer

$33,824

Fair Price

$35,324

Walk Away Above

$35,456

• Recent buyers paid ~$264 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,673

Est. Invoice$32,385

Holdback (est.)$712

MSRP (Sticker)$35,588

Dealer Add-Ons (DIA)+$744

Asking Price$35,332

Markup-$256

Est. Dealer Margin on This Car$3,659

Percentile24% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold513

Avg Markup-$264

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP72%

Avg Days to Sell23 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$16

Avg Markup (Prius)-$256

% Below MSRP43%

Avg Days to Sell29 days

Avg Sold Markup+$371

Price History

Jun 21, 2026$35,832 → $35,332(-$500)

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