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Deal Sheet: 2026 Prius LE FWD
Toyota of Rockwall · Rockwall, TX · VIN: JTDACAAU4T3083874
This Is Already a Great Deal
Opening Offer
$29,028
Asking Price
$29,926
Max Price
$29,926
- • Recent buyers paid ~$85 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,031 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$27,476
Est. Invoice$28,094
Holdback (est.)$617
MSRP (Sticker)$30,872
Asking Price$29,926
Markup-$946
Est. Dealer Margin on This Car$2,450
Percentile5% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold502
Avg Markup+$85
Median Markup$0
Best Deal-$1,569
Worst Deal+$4,398
% Sold Below MSRP67%
Avg Days to Sell21 days
Dealer Profile
Inventory542 vehicles
Avg Markup (All Models)-$3,398
Avg Markup (Prius)-$1,454
% Below MSRP94%
Avg Days to Sell22 days
Avg Sold Markup-$1,393
Price History
Jul 10, 2026$30,151 → $29,926(-$225)
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