Deal Sheet: 2026 Prius LE FWD

Sierra Toyota · Sierra Vista, AZ · VIN: JTDACAAU2T3083761

Negotiation Guide

Opening Offer

$28,784

Fair Price

$30,284

Walk Away Above

$30,242

• Recent buyers paid ~$85 above MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$26,877

Est. Invoice$27,481

Holdback (est.)$604

MSRP (Sticker)$30,199

Asking Price$30,579

Markup+$380

Est. Dealer Margin on This Car$3,702

Percentile80% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold502

Avg Markup+$85

Median Markup$0

Best Deal-$1,569

Worst Deal+$4,398

% Sold Below MSRP67%

Avg Days to Sell21 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$974

Avg Markup (Prius)+$380

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$581

Price History

Jun 23, 2026$32,277 → $31,777(-$500)

Jul 3, 2026$31,777 → $30,579(-$1,198)

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