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Deal Sheet: 2026 Prius XLE FWD
East Madison Toyota · Madison, WI · VIN: JTDACAAU1T3083735
This Is Already a Great Deal
Opening Offer
$32,048
Asking Price
$33,039
Max Price
$33,039
- • Recent buyers paid ~$217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $623 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$30,152
Est. Invoice$30,830
Holdback (est.)$678
MSRP (Sticker)$33,879
Asking Price$33,039
Markup-$840
Est. Dealer Margin on This Car$2,887
Percentile17% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold471
Avg Markup-$217
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell24 days
Dealer Profile
Inventory243 vehicles
Avg Markup (All Models)+$149
Avg Markup (Prius)-$840
% Below MSRP39%
Avg Days to Sell31 days
Avg Sold Markup-$326
Price History
Jul 2, 2026$34,278 → $33,039(-$1,239)
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