Deal Sheet: 2026 Prius LE FWD

Sheehy Toyota of Laurel · Laurel, MD · VIN: JTDACAAU0T3083418

Negotiation Guide

Opening Offer

$29,213

Fair Price

$30,713

Walk Away Above

$30,759

• Recent buyers paid ~$85 above MSRP
• Sitting 33 days (avg 21) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$27,416

Est. Invoice$28,032

Holdback (est.)$616

MSRP (Sticker)$30,804

Asking Price$30,804

Markup$0

Est. Dealer Margin on This Car$3,388

Percentile64% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold502

Avg Markup+$85

Median Markup$0

Best Deal-$1,569

Worst Deal+$4,398

% Sold Below MSRP67%

Avg Days to Sell21 days

Dealer Profile

Inventory915 vehicles

Avg Markup (All Models)-$633

Avg Markup (Prius)-$487

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$641

Price History

Jul 7, 2026$31,363 → $30,873(-$490)

Jul 8, 2026$30,873 → $30,804(-$69)

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