Negotiation Guide
Opening Offer
$37,175
Fair Price
$38,675
Walk Away Above
$40,130
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,843
Est. Invoice$38,675
Holdback$832
MSRP (Sticker)$41,586
Asking Price$39,308
Markup-$2,278
Dealer Margin on This Car$1,465
Percentile11% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory421 vehicles
Avg Markup (All Models)-$1,977
Avg Markup (WRX)-$1,805
% Below MSRP98%
Avg Days to Sellnull days
Avg Sold Markup$0
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