Negotiation Guide
Opening Offer
$36,248
Fair Price
$37,748
Walk Away Above
$39,168
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,936
Est. Invoice$37,748
Holdback$812
MSRP (Sticker)$40,589
Asking Price$38,706
Markup-$1,883
Dealer Margin on This Car$1,770
Percentile21% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory428 vehicles
Avg Markup (All Models)-$2,062
Avg Markup (WRX)-$1,769
% Below MSRP90%
Avg Days to Sellnull days
Avg Sold Markup$0
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