Negotiation Guide
Opening Offer
$37,145
Fair Price
$38,645
Walk Away Above
$40,100
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,814
Est. Invoice$38,645
Holdback$831
MSRP (Sticker)$41,554
Asking Price$40,254
Markup-$1,300
Dealer Margin on This Car$2,440
Percentile29% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)-$836
Avg Markup (WRX)-$841
% Below MSRP96%
Avg Days to Sellnull days
Avg Sold Markup$0
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