Negotiation Guide
Opening Offer
$36,738
Fair Price
$38,238
Walk Away Above
$39,677
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,416
Est. Invoice$38,238
Holdback$822
MSRP (Sticker)$41,116
Asking Price$39,091
Markup-$2,025
Dealer Margin on This Car$1,675
Percentile16% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory428 vehicles
Avg Markup (All Models)-$2,062
Avg Markup (WRX)-$1,769
% Below MSRP90%
Avg Days to Sellnull days
Avg Sold Markup$0
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