Negotiation Guide
Opening Offer
$36,727
Fair Price
$38,227
Walk Away Above
$39,665
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,405
Est. Invoice$38,227
Holdback$822
MSRP (Sticker)$41,104
Asking Price$40,048
Markup-$1,056
Dealer Margin on This Car$2,643
Percentile31% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory226 vehicles
Avg Markup (All Models)-$963
Avg Markup (WRX)-$886
% Below MSRP96%
Avg Days to Sellnull days
Avg Sold Markup$0
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