Negotiation Guide
Opening Offer
$36,980
Fair Price
$38,480
Walk Away Above
$39,928
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,652
Est. Invoice$38,480
Holdback$828
MSRP (Sticker)$41,376
Asking Price$40,775
Markup-$601
Dealer Margin on This Car$3,123
Percentile35% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory211 vehicles
Avg Markup (All Models)-$582
Avg Markup (WRX)-$601
% Below MSRP99%
Avg Days to Sellnull days
Avg Sold Markup$0
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