Negotiation Guide
Opening Offer
$36,968
Fair Price
$38,468
Walk Away Above
$39,915
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,640
Est. Invoice$38,468
Holdback$827
MSRP (Sticker)$41,363
Asking Price$40,475
Markup-$888
Dealer Margin on This Car$2,835
Percentile32% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$1,130
Avg Markup (WRX)+$149
% Below MSRP79%
Avg Days to Sellnull days
Avg Sold Markup$0
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