Negotiation Guide
Opening Offer
$37,088
Fair Price
$38,588
Walk Away Above
$40,041
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,759
Est. Invoice$38,588
Holdback$830
MSRP (Sticker)$41,493
Asking Price$39,894
Markup-$1,599
Dealer Margin on This Car$2,135
Percentile25% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$422
Avg Markup (WRX)-$1,306
% Below MSRP39%
Avg Days to Sellnull days
Avg Sold Markup$0
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