Negotiation Guide
Opening Offer
$36,807
Fair Price
$38,307
Walk Away Above
$39,748
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,483
Est. Invoice$38,307
Holdback$824
MSRP (Sticker)$41,190
Asking Price$41,222
Markup+$32
Dealer Margin on This Car$3,739
Percentile60% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory196 vehicles
Avg Markup (All Models)-$334
Avg Markup (WRX)+$32
% Below MSRP62%
Avg Days to Sellnull days
Avg Sold Markup$0
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