Negotiation Guide
Opening Offer
$37,668
Fair Price
$39,168
Walk Away Above
$40,642
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$38,326
Est. Invoice$39,168
Holdback$842
MSRP (Sticker)$42,116
Asking Price$40,026
Markup-$2,090
Dealer Margin on This Car$1,700
Percentile14% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory428 vehicles
Avg Markup (All Models)-$2,062
Avg Markup (WRX)-$1,769
% Below MSRP90%
Avg Days to Sellnull days
Avg Sold Markup$0
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