Negotiation Guide
Opening Offer
$36,399
Fair Price
$37,899
Walk Away Above
$39,326
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,084
Est. Invoice$37,899
Holdback$815
MSRP (Sticker)$40,752
Asking Price$41,151
Markup+$399
Dealer Margin on This Car$4,067
Percentile80% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$2,131
Avg Markup (WRX)+$399
% Below MSRP92%
Avg Days to Sellnull days
Avg Sold Markup$0
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