Negotiation Guide
Opening Offer
$37,719
Fair Price
$39,219
Walk Away Above
$40,695
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$38,376
Est. Invoice$39,219
Holdback$843
MSRP (Sticker)$42,171
Asking Price$39,841
Markup-$2,330
Dealer Margin on This Car$1,465
Percentile10% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)-$2,001
Avg Markup (WRX)-$2,167
% Below MSRP58%
Avg Days to Sellnull days
Avg Sold Markup$0
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