Negotiation Guide
Opening Offer
$37,690
Fair Price
$39,190
Walk Away Above
$40,665
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$38,347
Est. Invoice$39,190
Holdback$843
MSRP (Sticker)$42,140
Asking Price$40,011
Markup-$2,129
Dealer Margin on This Car$1,664
Percentile14% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory311 vehicles
Avg Markup (All Models)-$2,043
Avg Markup (WRX)-$1,231
% Below MSRP77%
Avg Days to Sellnull days
Avg Sold Markup$0
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