Negotiation Guide
Opening Offer
$36,556
Fair Price
$38,056
Walk Away Above
$39,488
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,237
Est. Invoice$38,056
Holdback$818
MSRP (Sticker)$40,920
Asking Price$41,619
Markup+$699
Dealer Margin on This Car$4,382
Percentile88% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory297 vehicles
Avg Markup (All Models)-$229
Avg Markup (WRX)+$699
% Below MSRP39%
Avg Days to Sellnull days
Avg Sold Markup$0
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