Negotiation Guide
Opening Offer
$36,220
Fair Price
$37,720
Walk Away Above
$39,139
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$36,909
Est. Invoice$37,720
Holdback$811
MSRP (Sticker)$40,559
Asking Price$38,766
Markup-$1,793
Dealer Margin on This Car$1,857
Percentile22% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$2,053
Avg Markup (WRX)-$1,846
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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