Negotiation Guide
Opening Offer
$37,128
Fair Price
$38,628
Walk Away Above
$40,081
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,797
Est. Invoice$38,628
Holdback$831
MSRP (Sticker)$41,535
Asking Price$40,535
Markup-$1,000
Dealer Margin on This Car$2,738
Percentile32% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$681
Avg Markup (WRX)-$200
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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