Negotiation Guide
Opening Offer
$35,706
Fair Price
$37,206
Walk Away Above
$37,493
- • Recent buyers paid ~$574 below MSRP
Price Breakdown
Est. Dealer Cost$34,002
Est. Invoice$35,135
Holdback (est.)$1,133
MSRP (Sticker)$37,780
Asking Price$37,207
Markup-$573
Est. Dealer Margin on This Car$3,205
Percentile82% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold1
Avg Markup-$574
Median Markup-$574
Best Deal-$574
Worst Deal-$574
% Sold Below MSRP100%
Avg Days to Sell4 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)-$713
Avg Markup (Sportage Hybrid)-$624
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$791
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