Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 7SVAAABAXTX32H766

Negotiation Guide

Opening Offer

$88,439

Fair Price

$89,939

Walk Away Above

$90,104

• Recent buyers paid ~$330 below MSRP

Price Breakdown

Est. Dealer Cost$80,339

Est. Invoice$82,145

Holdback (est.)$1,805

MSRP (Sticker)$90,269

Asking Price$91,069

Markup+$800

Est. Dealer Margin on This Car$10,730

Percentile85% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Sequoia)+$1,300

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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