Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Kerry Toyota · Florence, KY · VIN: 7SVAAABAXTX27B280

Negotiation Guide

Opening Offer

$87,641

Fair Price

$89,141

Walk Away Above

$89,225

• Recent buyers paid ~$167 below MSRP

Price Breakdown

Est. Dealer Cost$79,484

Est. Invoice$81,270

Holdback (est.)$1,786

MSRP (Sticker)$89,308

Asking Price$89,308

Markup$0

Est. Dealer Margin on This Car$9,824

Percentile63% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold879

Avg Markup-$167

Median Markup$0

Best Deal-$10,005

Worst Deal+$6,979

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory321 vehicles

Avg Markup (All Models)-$188

Avg Markup (Sequoia)-$250

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$218

Price History

Jun 10, 2026$88,570 → $88,608(+$38)

Jun 27, 2026$88,608 → $89,308(+$700)

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