Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Stephen Wade Toyota · St. George, UT · VIN: 7SVAAABA9TX30B028

Negotiation Guide

Opening Offer

$88,166

Fair Price

$89,666

Walk Away Above

$89,757

• Recent buyers paid ~$183 below MSRP

Price Breakdown

Est. Dealer Cost$79,966

Est. Invoice$81,763

Holdback (est.)$1,797

MSRP (Sticker)$89,849

Asking Price$90,348

Markup+$499

Est. Dealer Margin on This Car$10,382

Percentile80% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1002

Avg Markup-$183

Median Markup$0

Best Deal-$10,005

Worst Deal+$6,979

% Sold Below MSRP67%

Avg Days to Sell27 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$224

Avg Markup (Sequoia)-$501

% Below MSRP26%

Avg Days to Sell31 days

Avg Sold Markup-$408

Price History

Jun 27, 2026$89,648 → $90,348(+$700)

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