Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Landers Toyota NWA · Rogers, AR · VIN: 7SVAAABA9TX29B441

Negotiation Guide

Opening Offer

$87,331

Fair Price

$88,831

Walk Away Above

$88,996

• Recent buyers paid ~$330 below MSRP

Price Breakdown

Est. Dealer Cost$79,353

Est. Invoice$81,137

Holdback (est.)$1,783

MSRP (Sticker)$89,161

Dealer Add-Ons (DIA)+$799

Asking Price$89,960

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,607

Percentile84% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Sequoia)+$664

% Below MSRP77%

Avg Days to Sell24 days

Avg Sold Markup-$257

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