Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 7SVAAABA9TX29B424

Negotiation Guide

Opening Offer

$87,213

Fair Price

$88,713

Walk Away Above

$88,878

• Recent buyers paid ~$330 below MSRP

Price Breakdown

Est. Dealer Cost$79,248

Est. Invoice$81,029

Holdback (est.)$1,781

MSRP (Sticker)$89,043

Dealer Add-Ons (DIA)+$895

Asking Price$90,437

Markup+$1,394

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,189

Percentile92% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Sequoia)+$753

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$27

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