Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Toyota of Jackson · Jackson, MS · VIN: 7SVAAABA9TX100323

Negotiation Guide

Opening Offer

$85,793

Fair Price

$87,293

Walk Away Above

$87,458

• Recent buyers paid ~$330 below MSRP

Price Breakdown

Est. Dealer Cost$77,984

Est. Invoice$79,737

Holdback (est.)$1,752

MSRP (Sticker)$87,623

Dealer Add-Ons (DIA)+$1,395

Asking Price$89,018

Markup+$1,395

Markup includes $1,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,034

Percentile92% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)+$429

Avg Markup (Sequoia)+$1,395

% Below MSRP30%

Avg Days to Sell24 days

Avg Sold Markup+$517

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