Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Cherokee County Toyota · Canton, GA · VIN: 7SVAAABA9TX100192

Negotiation Guide

Opening Offer

$85,348

Fair Price

$86,848

Walk Away Above

$87,013

• Recent buyers paid ~$330 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,588

Est. Invoice$79,332

Holdback (est.)$1,744

MSRP (Sticker)$87,178

Asking Price$87,178

Markup$0

Est. Dealer Margin on This Car$9,590

Percentile61% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$525

Avg Markup (Sequoia)$0

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$822

Price History

Jul 17, 2026$88,678 → $87,178(-$1,500)

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