Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Jim Norton Toyota · Tulsa, OK · VIN: 7SVAAABA8TX27C895

Negotiation Guide

Opening Offer

$88,476

Fair Price

$89,976

Walk Away Above

$90,141

• Recent buyers paid ~$330 below MSRP

Price Breakdown

Est. Dealer Cost$80,372

Est. Invoice$82,178

Holdback (est.)$1,806

MSRP (Sticker)$90,306

Dealer Add-Ons (DIA)+$995

Asking Price$91,300

Markup+$994

Est. Dealer Margin on This Car$10,928

Percentile88% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (Sequoia)+$662

% Below MSRP57%

Avg Days to Sell22 days

Avg Sold Markup+$135

Cheaper Sequoia 1794 Edition 4WD Inventory

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-$7,129$81,79119d

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-$7,124$79,76175d