Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Roswell Toyota · Roswell, NM · VIN: 7SVAAABA7TX30A203

Negotiation Guide

Opening Offer

$85,450

Fair Price

$86,950

Walk Away Above

$87,115

• Recent buyers paid ~$330 below MSRP

Price Breakdown

Est. Dealer Cost$77,679

Est. Invoice$79,425

Holdback (est.)$1,746

MSRP (Sticker)$87,280

Dealer Add-Ons (DIA)+$819

Asking Price$88,099

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,420

Percentile85% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Sequoia)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$66

Price History

Jun 27, 2026$87,399 → $88,099(+$700)

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