Deal Sheet: 2026 Sequoia Platinum 4WD

Viva Toyota of Las Cruces · Las Cruces, NM · VIN: 7SVAAABA7TX099978

Negotiation Guide

Opening Offer

$83,733

Fair Price

$85,233

Walk Away Above

$85,593

• Recent buyers paid ~$720 below MSRP

Price Breakdown

Est. Dealer Cost$76,498

Est. Invoice$78,217

Holdback (est.)$1,719

MSRP (Sticker)$85,953

Asking Price$85,953

Markup$0

Est. Dealer Margin on This Car$9,455

Percentile70% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1161

Avg Markup-$720

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP74%

Avg Days to Sell38 days

Dealer Profile

Inventory190 vehicles

Avg Markup (All Models)+$396

Avg Markup (Sequoia)+$912

% Below MSRP68%

Avg Days to Sell35 days

Avg Sold Markup+$298

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