Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Kool Toyota · Grand Rapids, MI · VIN: 7SVAAABA7TX097437

Negotiation Guide

Opening Offer

$84,448

Fair Price

$85,948

Walk Away Above

$86,089

• Recent buyers paid ~$282 below MSRP

Price Breakdown

Est. Dealer Cost$76,745

Est. Invoice$78,469

Holdback (est.)$1,725

MSRP (Sticker)$86,230

Asking Price$86,230

Markup$0

Est. Dealer Margin on This Car$9,485

Percentile60% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold904

Avg Markup-$282

Median Markup$0

Best Deal-$10,005

Worst Deal+$6,979

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory75 vehicles

Avg Markup (All Models)+$53

Avg Markup (Sequoia)$0

% Below MSRP95%

Avg Days to Sell33 days

Avg Sold Markup+$31

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