Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota Direct · Columbus, OH · VIN: 7SVAAABA6TX098532

This Is Already a Great Deal

Opening Offer

$77,258

Asking Price

$79,647

Max Price

$79,647

• Recent buyers paid ~$703 below MSRP
• Asking price is already $5,723 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$76,605

Est. Invoice$78,326

Holdback (est.)$1,721

MSRP (Sticker)$86,073

Asking Price$79,647

Markup-$6,426

Est. Dealer Margin on This Car$3,042

Percentile3% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1198

Avg Markup-$703

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP74%

Avg Days to Sell38 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$3,039

Avg Markup (Sequoia)-$6,426

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$2,042

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