Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Toyota of Greensboro · Greensboro, NC · VIN: 7SVAAABA6TX097994

Negotiation Guide

Opening Offer

$85,387

Fair Price

$86,887

Walk Away Above

$87,052

• Recent buyers paid ~$330 below MSRP

Price Breakdown

Est. Dealer Cost$77,623

Est. Invoice$79,367

Holdback (est.)$1,744

MSRP (Sticker)$87,217

Dealer Add-Ons (DIA)+$1,430

Asking Price$89,446

Markup+$2,229

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,823

Percentile97% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)+$1,577

Avg Markup (Sequoia)+$2,229

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,466

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