Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Sheehy Toyota of Fredericksburg · Fredericksburg, VA · VIN: 7SVAAABA5TX31H274

Negotiation Guide

Opening Offer

$85,905

Fair Price

$87,405

Walk Away Above

$87,570

• Recent buyers paid ~$330 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,084

Est. Invoice$79,839

Holdback (est.)$1,755

MSRP (Sticker)$87,735

Asking Price$87,735

Markup$0

Est. Dealer Margin on This Car$9,651

Percentile61% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory392 vehicles

Avg Markup (All Models)-$755

Avg Markup (Sequoia)-$289

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$836

Price History

Jul 7, 2026$89,038 → $87,735(-$1,303)

Jul 9, 2026$87,735 → $88,585(+$850)

Jul 11, 2026$88,585 → $87,735(-$850)

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