Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Berlin City Toyota of Portland · Portland, ME · VIN: 7SVAAABA5TX29D011

Negotiation Guide

Opening Offer

$86,289

Fair Price

$87,789

Walk Away Above

$88,299

• Recent buyers paid ~$330 below MSRP
• Sitting 48 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$79,040

Est. Invoice$80,816

Holdback (est.)$1,776

MSRP (Sticker)$88,809

Asking Price$89,608

Markup+$799

Est. Dealer Margin on This Car$10,568

Percentile84% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (Sequoia)+$799

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,626

Price History

Jun 27, 2026$88,109 → $88,809(+$700)

Jul 16, 2026$88,809 → $89,608(+$799)

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