Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Roswell Toyota · Roswell, NM · VIN: 7SVAAABA5TX29C568

Negotiation Guide

Opening Offer

$84,456

Fair Price

$85,956

Walk Away Above

$86,443

• Recent buyers paid ~$330 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$77,368

Est. Invoice$79,106

Holdback (est.)$1,739

MSRP (Sticker)$86,930

Dealer Add-Ons (DIA)+$819

Asking Price$87,749

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,381

Percentile85% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Sequoia)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

Price History

Jun 27, 2026$87,049 → $87,749(+$700)

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