Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Bob Howard Toyota · Oklahoma City, OK · VIN: 7SVAAABA5TX099378

Negotiation Guide

Opening Offer

$86,871

Fair Price

$88,371

Walk Away Above

$88,536

• Recent buyers paid ~$330 below MSRP

Price Breakdown

Est. Dealer Cost$78,944

Est. Invoice$80,718

Holdback (est.)$1,774

MSRP (Sticker)$88,701

Asking Price$89,400

Markup+$699

Est. Dealer Margin on This Car$10,456

Percentile80% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory189 vehicles

Avg Markup (All Models)-$476

Avg Markup (Sequoia)+$117

% Below MSRP93%

Avg Days to Sell24 days

Avg Sold Markup-$323

Price History

Jul 16, 2026$88,701 → $89,400(+$699)

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