Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota of Fort Walton Beach · Ft Walton Beach, FL · VIN: 7SVAAABA5TX099185

Negotiation Guide

Opening Offer

$89,024

Fair Price

$90,524

Walk Away Above

$90,875

• Recent buyers paid ~$703 below MSRP

Price Breakdown

Est. Dealer Cost$81,192

Est. Invoice$83,017

Holdback (est.)$1,825

MSRP (Sticker)$91,227

Asking Price$91,227

Markup$0

Est. Dealer Margin on This Car$10,035

Percentile70% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1198

Avg Markup-$703

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP74%

Avg Days to Sell38 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$1,429

Avg Markup (Sequoia)+$500

% Below MSRP94%

Avg Days to Sell23 days

Avg Sold Markup-$1,270

Price History

Jul 1, 2026$90,527 → $91,227(+$700)

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