Deal Sheet: 2026 Sequoia TRD Pro 4WD

Karl Malone Toyota of Ruston · Ruston, LA · VIN: 7SVAAABA5TX095251

Negotiation Guide

Opening Offer

$84,419

Fair Price

$85,919

Walk Away Above

$86,024

• Recent buyers paid ~$296 above MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$76,654

Est. Invoice$78,376

Holdback$1,723

MSRP (Sticker)$86,128

Dealer Add-Ons (DIA)+$385

Asking Price$86,513

Markup+$385

Dealer Margin on This Car$9,859

Percentile71% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold841

Avg Markup+$296

Median Markup$0

Best Deal-$11,575

Worst Deal+$11,720

% Sold Below MSRP65%

Avg Days to Sell29 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$388

Avg Markup (Sequoia)+$385

% Below MSRP52%

Avg Days to Sell26 days

Avg Sold Markup+$1,906

Price History

Jun 20, 2026$86,128 → $86,513(+$385)

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