Deal Sheet: 2026 Sequoia 1794 Edition 4WD

Keeler Toyota of Westport · Westport, CT · VIN: 7SVAAABA4TX31I139

Negotiation Guide

Opening Offer

$86,275

Fair Price

$87,775

Walk Away Above

$87,940

• Recent buyers paid ~$330 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,413

Est. Invoice$80,176

Holdback (est.)$1,762

MSRP (Sticker)$88,105

Asking Price$88,105

Markup$0

Est. Dealer Margin on This Car$9,692

Percentile61% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$330

Median Markup$0

Best Deal-$10,005

Worst Deal+$4,580

% Sold Below MSRP66%

Avg Days to Sell27 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)-$412

Avg Markup (Sequoia)-$600

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup+$13

Price History

Jul 16, 2026$90,258 → $88,105(-$2,153)

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